However, emails are considered spam if the source and identity of the sender is anonymous and was sent en masse with malicious intent (meaning it can be sent to anyone, regardless of their industry or connection to your company with the intent of doing harm to the recipient) or - in certain jurisdictions - without opt-in.Īnd, of course, the email promotes “scam” activities that would require the receiver to turn over sensitive financial or personal information to the sender of the email. Cold Email can be a tricky process to navigate, since there is no universal definition of spam accepted around the world.
What are “spam” emails? Are cold emails legal? The question whether cold emails are considered spam or not, still remains largely unanswered, especially when we have different legal and compliance requirements among different jurisdictions/countries.īefore we talk about how different email laws apply to cold emailing, we need to discuss the differences between spam vs. Unfortunately, the sales-side hasn’t been thought of nearly enough.
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There’s been a lot of discussion and recommendations on how to be compliant from a marketing perspective. We can thank Canadian and EU email marketing laws that require opt-in and have influenced many email compliance laws in the world, plus the filters, blacklists, inbox management from your ISP, and email client. Nowadays it’s quite rare to find spam emails in your priority inbox. What about finding out that a certain long-lost relative halfway across the world has passed away leaving gazillions of dollars and a huge estate in your name? Remember the good ol’ days when you could buy Cialis online without prescription (yay!).
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